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Firstly, the global targets and milestones that are intended to be achieved with email marketing have to be defined
Once the overall objectives are determined, it should be clear which target group to address as well.
The data of the target groups, such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.)
In the next step the actual concept of the emailing broadcasts is determined, which means the tactical objectives and the deriving communication frequency for instance (a single action, a regular newsletter, or a multi-stage campaign),
For every email campaign appropriate content for the target group and concept has to be produced. These consist of editorial and / or advertising texts and emails in HTML format, in addition of photos, graphics and any other visual elements.
After defining the concept and the content for the message, the email has finally to be set up. So has, for instance, the order of the texts to be classified and variable or optional text blocks have to be specified in addition to the decision which audiences
A personal email for each recipient has to be compiled and sent, when sending an email. During the compilation the appropriate email format has to be taken into consideration for e.g. the format the recipient prefers (e.g. text, HTML, Flash, PDF), the appropriate salutation, and possibly variable or optional text blocks.